Capabilities

Capabilities

 

I am a Corporate Marketing Strategist. I can define the marketing strategy, develop effective integrated marketing communications and lead the creative vision and execution for any organization, no matter the size or industry.

I develop business goals/objectives & translate that into innovative creative marketing solutions to meet their needs. With my design background, I can communicate effectively both verbally  and visually. I can inspire creative teams and partner with vendors providing vision and clear direction to meet the client’s needs. With my web development background, I communicate extremely well with IT Developers and Web Designers on how to take the client’s overall needs and translate into a unique online user experience that is consistent with the overall marketing strategy. All of this helps uphold the company’s brand promise in delivering it’s message to customers effectively.

 

 “As Marketing Manager, Shirley has a proven record of bringing award winning projects and programs to market for a global technology training franchisor.  With over 320 Centers in 60 Countries, you will find Shirley’s marketing projects generating revenue throughout the planet.  Her business acumen and keen attention to detail make her a trusted Team Leader with measurable results.  

Serving as Creative Director for multiple International Conferences, Shirley is the key player that designs, develops and executes these meetings with flawless detail.  Competent, professional and talented – Shirley is respected and admired by all. It is with great pleasure and conviction that I recommend Shirley Vazquez” Heidi Rose, Senior Vice President, Marketing – New Horizons Worldwide Inc.

 

Capabilities

    • Direct Mail (target, segments, model, lists)
    • Media Planning/Tactics Strategy
    • International Marketing
    • Brand Identity (logos to full rebrands)
    • Product Catalogs (creative & production)
    • Events (Experiential)
    • Signage (Flyers, posters, banners)
    • Customer Touch Point Marketing
    • Project Management
    • Retail/In-Store POS/POP